29.4.11

Superdrug Beauty Card

Superdrug is launching a loyalty card, called the 'beautycard'; where customers can earn points that can be redeemed in store - much like the good old Boots Advantage Card, the points can be earnt online and in store and spent in store.

The card will launch on 11th May and to celebrate customers can earn 50 bonus points for every £5 spent on Superdrug branded products in store (until 7th June), while online during the same period customers will receive 10 points per pound on all shopping1, plus there will be 1,000 chances to win 1,000 points every week. 


As standard though Superdrug’s 'beautycard' will offer one point for every pound spent, and every 100 points will translate to a pound to spend in store, plus there will be additional chances to receive extra points via promos in store.





Personally think that this is not a great scheme as only you can only redeem £1 worth of point after £100 spent. But the plus is that you can use the points as a part payment as at the moment Boots does not offer this.


In scheme will not make any strong persuasion for me to shop in Superdrugs, as I already shop regularly as there's a local store near my flat and that stuff in Superdrug is tend to be few penny cheaper than Boots. As long as their 10% /25% off voucher after survey is still here, I am more than welcome to see a few quid back as I definitely spent more than £100 in Superdrugs every year.


So what do you think?






x kyanvi x


p.s. the 2nd photo is of courtesy of http://chantellemakeup1.blogspot.com/

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